Monday, July 7, 2008

adidas consortium pack

adidas has a great new Consortium pack, having teamed up with premium stores repping all 26 letters of the alphabet for this monstrous and creative mega-collab on the adidas AZX. The first 8 (aka A-H) are on their way, featuring gorgeous (and alphabet friendly) kicks by: ACU (CLOT), Bodega, Colette, D-Mop, Limited Editions, Foot Patrol, Good Foot, and HUF.

Here are the first eight. For detailed pics and descriptions of each shoe, check out the piece by our friends at freshnessmag.com.
Above: bodega's super hot B.
Below, Goodfoot's G, beautiful and made out of recycled materials!

All of these point to the beauty of the AZX and the creativity of the collaborators. These kicks can stand alone, unlike last year when adidas felt the need to lean on the dull dull dull use T&A (for those of you who missed it, see below). adidas might have more respect for its product with this Consortium product. And I think it's well deserved!
UGH. Does this remind anyone of that awful old Pony ad in Times Square?

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