Friday, September 20, 2013

FEMALE SNEAKER FIEND interviews RAC owner of racPOP

If you're a fan of YouTube's racTV or a follower of @racstagram, you know of the dope items that Rac have been dropping.  I caught up with the man himself on the release of his new product the "J Watch" to get a little insight on how he got into creating these products and where he gets his inspiration.

Introduce yourself to our readers.
Hello readers! My name is Anthony Racaniello, but most just call me Rac.  I am the owner of racPOP and the man behind racTV on YouTube.  Major sneaker enthusiast, creative professional, and general man-child.

1. How and/or when did you become a sneaker fiend?
I became a sneaker fiend as kid, watching Jordan, loving basketball- to me the kicks were an extension of the game.  So since Basketball was everything to me, I loved them.  As an adult it's the only part of the game that doesn't make my knees sore, so I love it even more!

2. What brand(s) are you into?
In terms of sneaker brands I try and be as open minded as possible- I wear a ton of different stuff from Jordan to Keds! I believe in “wear what you like” and while I may have a bit of a Nike preference my collection is very diverse and I will wear anything that catches my eye.

3. What sneaker is in your top five regular rotation?
Right now I’d say the Anniversary Jordan 3, Aqua Jordan 8, “Knicks” Jordan 13 Low, “West Coast” Lebron 3, and Kobe 8 “Easter.”

4. How did you get into making the sneaker related items?
Its the same old story, right? I am a creative dude, always loved that kind of stuff and always loved sneakers… when I went to look for products only to find they didn't exist I set out to make them a reality.
At first for myself and soon after for every one else too.

5. What's your process when coming up with an idea?
Its just like back when this whole thing started, it usually begins with me really wanting something, forcing it into reality and then asking my following if its something they would like too- if it is, I start making phone calls to make a release happen.

6. Have you ever came up with an idea that you wanted to keep all to yourself?
The JWatch we just put out, today, was something I definitely wasn't sure I wanted to share, lol.  They were expensive to make, I damn near lose money selling them, but in the end it has been worth it to put such a unique product out to the community and watch them get so excited about it.

7. Where do you see racPop 5yrs from now?
Hopefully not much different than it is now, right now its me, and that makes it intimate.  My favorite thing about my brand is that it lets me interact with so many like minded people, I'd hate to grow to a point where it became too much for me and I'd lose that experience.

8. Do you have any celebrity clients?
I do have some yes.  In fact I just finished a custom racPOP order for NFL superstar Darrell Revis!  Very cool guy, cool of him to support, pillow came out awesome!

9. For the people that would like to follow you personally, are you on any social media?
I am all over the place!  Probably most active on YoTtube at, Instagram @racstagram, and twitter @racattacktweets!  I'd love to chop it up with the readers, get at me!

Parting words for our readers.....
Really want to say thank you for taking the time to check out racTV and  Like I mentioned, I am my brand so whenever you do it's you connecting with me and that's the best part about being a part of something like the sneaker community. I hope you readers get in touch, and wish your blog all the luck in the world, I'll be reading!

Wednesday, September 18, 2013


If you're a fan of the Jeremy Scott 2.0 and looking to get your hands on the limited edition A$AP Rocky/Black Flag pair, Adidas has an exclusive online pre-sale registration that ends on Sept. 23rd.  
The collabo between friends Scott & A$AP resulted in an all black canvas JS 2.0, one side featuring stars and the other with stripes.  

Sign up for the online pre-sale here
Pic & info via ADIDAS 


With the fall and winter seasons fast approaching and mother nature getting ready to pass the reins over to Jack Frost, Nike introduces their Sneakerboot collection.  With the exception of the Air Force 1 that has already been done, Nike has taken the silhouette's we fell in love with over the summer and added height, traction and weatherproofing.  In a nutshell, they winterized your summer favorite!  

The original SneakerBoot, the Nike Air Force 1 Duckboot's WaterShield technology and padded wool collar upgrade an icon for the outdoors. Aggressive lugs on the original Air Force 1 outsole–with its classic pivot point design– provide extra traction. The molded vamp on the reinforced toe is made to take on the elements with ease, accompanied by a full-grain leather upper. Metal eyelets and hooks lock down the foot for total warmth and security, but the instantly recognizable AF1 DNA is still present in every element of the Nike Air Force 1 Duckboot design.

The Nike Air Max 90 SneakerBoot gives the groundbreaking Air Max 90's sense of speed an internal neoprene collar that holds and protects the ankle for warmth and support without restriction. Fewer stitched panels offer a clean, modern look, while a winterized outsole provides traction on a variety of surfaces. Reflective accents increase visibility, and the Nike Air Max 90 SneakerBoot still carries the bold color pops that made the original Nike Air Max 90 legendary.

The Nike Free Run 2 SneakerBoot combines the barefoot-like benefits of Nike Free technology with a winter boot height. The deep flex grooves of the Nike Free 5.0 sole and the molded sockliner allow for an optimum range of motion. A full inner sleeve construction covers the ankle for sock-like comfort, while a reflective underlay and color-blocking on the heel make this unique shoe even more eye-catching.

The Nike Lunar LDV SneakerBoot updates a pioneering long distance runner from the 1970s with plush Nike Lunarlon cushioning and a more aggressive Waffle traction system. The ankle collar gives this silhouette a fresh dynamic, and the reflective mesh underlay shines through the laser cut upper, giving this outdoor-inspired remix the capabilities to go the distance like never before.

The Nike Roshe Run SneakerBoot turns the instantly iconic Roshe simplicity into a fall-winter standard. The Nike Roshe Run's zen-like ease of wear translates to a mid-cut, with a quilted nylon textile at the tongue and forefoot, and ripstop ankle collar for resilience, warmth and support. The unique heel tape detailing and premium boot-inspired eyelets work perfectly alongside the injected unit sole's incredibly lightweight feel and natural motion patterning for the ultimate performance-informed everyday wear.

Taking the Nike Roshe Run's innovative simplicity and transforming it into an expression of comfort and protection, the rugged but feminine Nike Roshe Run Hi SneakerBoot can be worn up or rolled down for an alternate look. Boot-inspired webbing unite with the ultra-lightweight Phylon midsole/outsole for the ultimate in cushioned comfort.

Nike's first winterized wedge, the Dunk Sky Hi SneakerBoot is a boundary-blurring, feminine twist on 1985 basketball DNA. Featuring a duckboot-style protective toe, WaterShield technology that keeps out moisture, and a quilted collar for comfortable warmth. With a gum rubber sole, this is chic meets street.

The SneakerBoot Collection will be available beginning in early October. Follow @nikesportswear on Twitter for more details related to release timing.

Info & pics via NIKE, Inc.

Friday, September 13, 2013


Cali sneaker fiends stand up!   LA Sneaker Show is going down Saturday Sept. 21st from 9am - 5pm.
This event will be held at Frank & Son Show in City of Industry, CA.  The admission is free along with free parking.  With admission being free, that's an extra $10/$15 to spend on a tee or those grails you've been looking for!  Be safe, have fun and buy, sell & trade to your heart's content.

For more info on vendor tables or directions, head over to LA Sneaker Show.

Frank & Son Show
19649 East San Jose Ave
City of Industry, Ca, 91748

Thursday, September 12, 2013


Calling all sneaker fiends!  Rare Soles Expo is just around the corner.  It's going down Saturday, Sept. 21st from 12pm -5pm at Brookdale Community College in Lincroft, NJ.  
The event brought to you by Mama Lama Productions, hosted by Sir Hypefeet will have giveaways, a sneaker battle and special guests DJ Enuff and Jersey's own Joe Budden.   

So go out and shop for those grails, that pair you happen to miss or to copp a tee that goes with your favorite pair and enjoy!

Tickets and/or vendor tables can be purchased here

Brookdale Community College
765 Newman Springs Road
Middle Township, NJ, 07738

Wednesday, September 11, 2013


WNBA All-Star Ivory Latta of the Washington Mystics has teamed up with female-focused company Nfinity Athletic Corporation to launch a signature sneaker.  The IL|12T (pronounced Illist) is based on Latta's initials and her jersey number.  Nfinity and Latta worked together to produce a sneaker specifically designed to meet the physical needs of the female athlete.  

According to data kept by the NCAA of injuries during the early 1990's, they found that women were three to four times more likely to tear an ACL than their male counterparts. Which is a result of women wearing shoes designed for and catering to the male athlete. Latta told Dime Magazine earlier this year "The majority of my injuries were in my knees. So these shoes give women the stability we need and are also comfortable." The sneaker is ultra lightweight and features BioniqTM technology.  According to Nfinity, BioniqTM technology is designed 100% for the female athlete and addresses the typically more pronounced Q-Angle in females.  More technological info on the IL|12T is in the above pic.

The IL|12T ranging from size 6-13 is available for pre-order on for $149.99.  Several days ago Latta posted the promo code ALLSTAR2013 to get the pair for $89.99, but there's no confirmation if the code is still working.  

Pics: via Ivory Latta
Info: via Nfinity Athletic Corporation & Nfinity twitter