New M.I.S.S.!

M.I.S.S.--aka Mama's International Secret Society--is celebrating its third birthday by redesigning their much-read, multi-faceted blog. It's now a well-organized "curated collection" of fashion, art, music, beauty, design, travel, politics, film, and more... Basically everything you need to know from "techcessories" to--of course--great kicks with matching nails! One of my recent faves is Gabriella's response to this ad:


Click on the image to see how she roasts him! Go M.I.S.S.!

Mi Vida Loca -- Mama's Winter 08 Line is out!

Mama's Winter '08 line may be their hottest yet. Full of west-coast inspired flavor, it's got a touch of Zoot Suit riot 40s and low rider 90s, not to mention something for everyone--the tomboy, the school girl, the heartbreaker and the dreamer... I love it! For more beautiful photos of the line, check Mama's Lookbook. (Photos by Amanda Lopez , who did the Vans True Story.)




For more on the artists involved in front and behind the camera, check mamaclothing.com.

Sneaker Freakette part 2 is here!

Sneaker Freaker has gone to the girls again! Check there now and catch some great interviews of females on the scene, including LA Gear aficionado Gabriella of Mama Clothing, Andrea Corradini of Nike ACG, MDot of JBClassics and fashion forecaster Delinee Delovely. And don't miss all the heat for the girls on the home page...not to mention the exclusive interview with the girls from Club Zonder Filter, teaming up with LA Gear to drop some Fireballs!
Go Sneaker Freakette!

Wanna give Reebok feedback?

Mama (from Mama Clothing and MISSCrew) is seeking feedback on Reebok's new women's kicks, the Courtee and Vollee that we posted about earlier. (Here's a reminder of the Courtee....)

Check out her thoughts and others, and add your own, here.

Mama has a new site and online store!

Yup, check it out! It's never been easier to find out the latest on fashion, nails, politics and kicks! Where else can you get desktop calendars, rants against racist knuckleheads, cheesecake recipes and fashion news all mixed together? I love it. Now add to that some of Mama's best tees at discount prices, the famous Mama x New Era fitteds, ProMamas, and more. What are you waiting for?
www.mamaclothing.com

I have great news everyone!!!!!

The Pro Mamas Are now available in stores!!!!


Here is a list of where you can cop:
US:
Winner's Circle - Seattle, WA
Kendo - Los Angeles, CA
Blends - Los Angeles, CA
Blends - San Diego, CA
Blends - Costa Mesa, CA
Carve/Beatnic - Fullerton, CA
WTHN - Philadelphia, PA
Two64 - Lincoln, NE
B2S1 - Daly City, CA
FTWRK - Richmond, VA
Revive - Birmingham, MI
The Attic - Cambridge, MA
Premier - San Jose, CA
Extra Butter - Rockville Centre, NY

International:
Colette - Paris, France
Patta - Amsterdam, The Netherlands

Mama Summer 08 goes flapping...

Mama's back with another flashback/forward in her Summer 08 line. Grabbing the smoothness of the jazz speakeasy's and the "scandalousness" of the 20's flappers, she's giving this line her usual attention to detail and creativity. Here are 2 snapshots, but you really should check the Mama's Joint "silent movie" look book! It's quite fun...


For more info on where to buy yours, check Mama's blog.

The Tide is High Spring 08' by Mama

Mama is back with an all new spring collection and the theme is nautical. The collection is very unique and dope. I already coped the red la Dolce vita shirt from the new collection at Boundless NY. I'm glad to see that Ms. Davi is doing the damn thing!!! Peep the pics....










You can purchase the pieces here . . .
5 & A Dime
80s Purple
All The Right
Authentix
Back 2 Square 1
Backside
Bazaar Adriatic
Become Fitted
Boundless NY
Burn Rubber
Complete Clothing
Connoisseur 533
Cultist
Deuce
D-Structure
East West
El Mercado
Extra Butter
Family Affair
Foot Soldier
Four Square
Giant Peach
Grandeur
Greyone
Groundid
Half-Way Crooks
Headstone Records
Hi Top Studio
Invazion
Invisible Stripes
Jugrnaut
Just Be Complex
Krudmart
Lab Boston
Made To Order
Motivation
Patta
PhatKaps
Premier
Premium Goods
Prototype
Rebel
Revive
Rime
Rooted Movement
Rosewood Royale
Sneakerhub
Sneaker Junkies
Solemates Chicago
Steez
The Avenue
The Giant Peach
Thoroughbredz
True Haight & East
Two64
Up Against The Wall
Urban Era
Urban Fusion
War VI
Wasteland - Melroe
Wealthy Ho$tage
West
Winner's Circle
Workmen's
Zebra Club

Mama interview with FSF

We know there's quite a buzz about the ProMamas, judging from all the competition entries we've gotten already! Keep 'em coming... (If you don't know about your chance to win free ProMamas, click here.) Since folks are feeling them (and so are we), FSF went right to the source to get the scoop on their design. Gabriella Davi-Khorasanee, aka "Mama herself", was cool enough to take some time to talk...

Not too many women get a signature sneaker! Since Day 1 you've been about supporting and respecting women, can you tell us how you think this sneaker represents that?

Thanks Lori! I wanted to design a shoe that was feminine for the ladies to rock without being too girly. My problem with a lot of ladies’ shoes these days is that the color ways they come in are pink, baby blue, etc., and I felt that using those colors play into stereotypes of women as children. I wanted to create something grown & sexy for adult ladies.

Most performance basketball shoes are targeted at men. What made you decide to take a performance high top and juice it up with some fashion?

Whenever I approach a Mama design project I try to challenge myself to create something that I have never seen before. I could have chosen a running shoe or a low-profile shoe but that’s not what I wear. I thought it would be a great design challenge to take something made for performance but give it a fashion twist.

Walk us through the details on the ProMama. Where did your inspirations come from? What parts of you are hidden in there?

I really wanted the shoe to represent Mama as a brand so I went with a lot of the themes that surface in the Mama branding. I went with the black and white colorway because that’s my favorite color combo, and it’s simple, clean, and wearable. Regarding materials, I took inspiration from some of our classic clothing silhouettes like our quilted hoodies. I decided to change the quilt pattern to hearts because hearts play a big role in our branding. Then I opted for 3M and black patent to jazz it up a little, but I kept it tonal so that it would be subtle. I added a Mama Nameplate lacelock because I had never seen anyone do a lacelock in a nameplate style, and that was always the most obvious to me. And those who’ve followed the Mama brand know that the nameplate was used in our very first ads. Finally, there’s the insole which has our Mama lace printed on it with the words “Always A Lady”, both recurring Mama motifs.

If I can beat you 1-on-1, can I get a pair? Okay, more seriously, are/were you a basketball player? If not, what drew you to the Pro Model?

Hahaha. I’m under 5 feet tall, so there isn’t much basketball playing on my end. That said, I love wearing high tops, especially basketball silhouettes, and when choosing the shoe I wanted to design something that I would rock. I loved that the Pro Model had a shell-toe which harkens back to the history of adidas. And the name Pro Model lent itself really well to branding it as the “Pro Mama”, which adidas very generously let us do.

Thanks Mama! Keep up the great work.

ProMama Give-away Contest!!!

Yes, adidas and Mama have teamed up with FSF so 3 of you lucky winners can have your own ProMamas! Good thing, cuz I wasn't sharing!


How do you win?

March is Women's History Month, so tell us about a woman in history (could be famous, could be your own history!) who you admire for defying gender roles, going beyond expectations, maybe even changing YOUR expectations of what a woman can do. Tell us how she's inspired you, how she symbolizes Mama's slogan, "always a lady", and what shoe would be HER signature shoe!

Here's an example I whipped up to honor "Peanut" Johnson:


You can use pictures or just words, but tell us about some great women! We'll pick three winners at the end of the month. Submit yours to contest@femalesneakerfiend.com and you could win these fabulous ProMamas and some love on the FSF and misscrew blogs...

Click here for more info.
Click here for more beauty shots in case you missed them...

More ProMama Pics...

Look at these beauts!

I always have a soft spot for a chunky high top.

Of course Mama wouldn't leave you without a feminine, fly New Era cap to match...

check the lace lock...in case you want to really show your love (or bling)

Close up on the embossed heart pattern...

Go Mama! Stay posted for FSF's upcoming ProMama Giveaway!!!!!!!! (and you won't even have to beat me in a game of 1-on-1, unless you want mine!)

adidas x Mama = Pro Mama!

Leave it to Mama and adidas to come out with some old-skool/new-school heat like this. I'm a big fan of the pro model (original), but Mama's taken a more modern performance version and added some sweeeeet touches. More photos and info coming soon! And yes, I will ball in mine!