Tuesday, April 22, 2008

CP3 for the stripes!

Candace Parker playing in adidas as a Tennessee Lady Vol

In Boston there's an old-school saying dating back to when it was adidas-only in certain neighborhoods. You wanna show you're down (and not get beatdown)? It was "3 FOR THE STRIPES", with a lil 3-fingered hand sign too. Well, CP3 just switched it up a bit with a not-so-little endorsement of the brand with the 3 stripes. Wooed by both Nike and adidas probably more than any other team-sport female athlete, Candace made her choice. What made her pick adidas? FSF is gonna find out. Was it the dollar bills? (The contract hasn't been revealed yet, but estimates put it in the $2-3 million dollar range.) Or that they're kicking it off with 3 unique sneakers ? (No orange ones yet, from what I hear.) Could it have been that all the employees were wearing Candace shirts when she went to visit? Or that she'd been dunking in them at Tennessee for 3 (there's that number again) years, all the way to 3 All American selections (not to mention 2 national championships)? Or maybe she's down to start the Sisterhood to go along with adidas' brotherhood? I hope so! CP, if you're reading, 3 for the stripes!

More details from paidcontent.org:

"After meeting with the team at adidas and hearing about their future direction, I was extremely excited about continuing to be part of the adidas family," stated Parker. "There were a number of companies looking to partner with me, but adidas' commitment to the game of basketball, their WNBA partnership, their future direction and how I could be an extensive part of that made me feel like this was the perfect fit for my future."

"The successful future of the WNBA is defined by talented, team-oriented young players like Candace Parker. Candace has shown throughout her basketball career that she can and will do whatever her team needs to win," stated Jim Gatto, Head of Global Basketball Sports Marketing for adidas. "adidas is clearly focused on partnering with the best team-oriented players and creating the most innovative performance products paired with cutting-edge design. This combination will continue to generate strong momentum for both our basketball, training and women's business, and we expect Candace to play a key role in all these areas moving forward."

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