I have great news everyone!!!!!

The Pro Mamas Are now available in stores!!!!


Here is a list of where you can cop:
US:
Winner's Circle - Seattle, WA
Kendo - Los Angeles, CA
Blends - Los Angeles, CA
Blends - San Diego, CA
Blends - Costa Mesa, CA
Carve/Beatnic - Fullerton, CA
WTHN - Philadelphia, PA
Two64 - Lincoln, NE
B2S1 - Daly City, CA
FTWRK - Richmond, VA
Revive - Birmingham, MI
The Attic - Cambridge, MA
Premier - San Jose, CA
Extra Butter - Rockville Centre, NY

International:
Colette - Paris, France
Patta - Amsterdam, The Netherlands

ProMama Winners!

Hey all, sorry for my delay in posting our March ProMama contest winners! I had to get back from the Final Four (go Lady Vols!) and Heart and Sole Party in Miami (go Florida FSF chapter!) We had many great entrants, and honored women from female pilots Bessie Coleman and Amelia Earhart, to singers MIA and Missy, artists Lady Pink and Matsushita Michiko, and some amazing moms and aunts. But at last, after sorting through wonderful art and some serious women's history lessons (go Elizabeth Stanton!), here are our top 3 picks. Thanks to all the entrants and to our judges, Mama and Kristen Wise from adidas. And thanks to Mama and adidas for the ProMama prizes!

From Kehinda Oshodi, recognizing Lisa Leslie. (Sorry for the change in format, I had trouble making it a jpg...)

[click on the images to make them larger]


From Angelina McClure, honoring Hatshepsut:

And from Asha Fields, recognizing Ellen Johnson-Sirleaf:

Being the first female president is tangible because one woman has accomplished the task. In 2006, Ellen Johnson-Sirleaf made history as Africa's first female president! Until 2012, she holds office in Liberia, her homeland. Founded by freed American slaves in 1847, Liberia is the oldest of Africa's republics and a war-ridden country.

In 1980, Liberia experienced a coup, or violent overthrow of the government, by Master Sgt. Samuel Doe, who sent Sirleaf, who was then finance minister, into exile. Sirleaf reemerged and ran for president three times - in 1997, 2003,and 2006. The third time was the charm.

Sirleaf has promised to "discharge the duties and functions of the office of the president of the Republic of Liberia to the best of her abilities". "Stomping out corruption" is her top priority. Her approach earned her the nickname "Iron Lady", and that name is perfect for the adidas next shoe line. It's aggressive. And to think, when I feel powerful and fashionable as Commander in Chief , I will wear my Iron Lady's.

Congrats winners! Contact me soon so we can get your ProMamas to you.

To read more about the contest, or see the ProMamas, click here.

Mama interview with FSF

We know there's quite a buzz about the ProMamas, judging from all the competition entries we've gotten already! Keep 'em coming... (If you don't know about your chance to win free ProMamas, click here.) Since folks are feeling them (and so are we), FSF went right to the source to get the scoop on their design. Gabriella Davi-Khorasanee, aka "Mama herself", was cool enough to take some time to talk...

Not too many women get a signature sneaker! Since Day 1 you've been about supporting and respecting women, can you tell us how you think this sneaker represents that?

Thanks Lori! I wanted to design a shoe that was feminine for the ladies to rock without being too girly. My problem with a lot of ladies’ shoes these days is that the color ways they come in are pink, baby blue, etc., and I felt that using those colors play into stereotypes of women as children. I wanted to create something grown & sexy for adult ladies.

Most performance basketball shoes are targeted at men. What made you decide to take a performance high top and juice it up with some fashion?

Whenever I approach a Mama design project I try to challenge myself to create something that I have never seen before. I could have chosen a running shoe or a low-profile shoe but that’s not what I wear. I thought it would be a great design challenge to take something made for performance but give it a fashion twist.

Walk us through the details on the ProMama. Where did your inspirations come from? What parts of you are hidden in there?

I really wanted the shoe to represent Mama as a brand so I went with a lot of the themes that surface in the Mama branding. I went with the black and white colorway because that’s my favorite color combo, and it’s simple, clean, and wearable. Regarding materials, I took inspiration from some of our classic clothing silhouettes like our quilted hoodies. I decided to change the quilt pattern to hearts because hearts play a big role in our branding. Then I opted for 3M and black patent to jazz it up a little, but I kept it tonal so that it would be subtle. I added a Mama Nameplate lacelock because I had never seen anyone do a lacelock in a nameplate style, and that was always the most obvious to me. And those who’ve followed the Mama brand know that the nameplate was used in our very first ads. Finally, there’s the insole which has our Mama lace printed on it with the words “Always A Lady”, both recurring Mama motifs.

If I can beat you 1-on-1, can I get a pair? Okay, more seriously, are/were you a basketball player? If not, what drew you to the Pro Model?

Hahaha. I’m under 5 feet tall, so there isn’t much basketball playing on my end. That said, I love wearing high tops, especially basketball silhouettes, and when choosing the shoe I wanted to design something that I would rock. I loved that the Pro Model had a shell-toe which harkens back to the history of adidas. And the name Pro Model lent itself really well to branding it as the “Pro Mama”, which adidas very generously let us do.

Thanks Mama! Keep up the great work.

ProMama Give-away Contest!!!

Yes, adidas and Mama have teamed up with FSF so 3 of you lucky winners can have your own ProMamas! Good thing, cuz I wasn't sharing!


How do you win?

March is Women's History Month, so tell us about a woman in history (could be famous, could be your own history!) who you admire for defying gender roles, going beyond expectations, maybe even changing YOUR expectations of what a woman can do. Tell us how she's inspired you, how she symbolizes Mama's slogan, "always a lady", and what shoe would be HER signature shoe!

Here's an example I whipped up to honor "Peanut" Johnson:


You can use pictures or just words, but tell us about some great women! We'll pick three winners at the end of the month. Submit yours to contest@femalesneakerfiend.com and you could win these fabulous ProMamas and some love on the FSF and misscrew blogs...

Click here for more info.
Click here for more beauty shots in case you missed them...

More ProMama Pics...

Look at these beauts!

I always have a soft spot for a chunky high top.

Of course Mama wouldn't leave you without a feminine, fly New Era cap to match...

check the lace lock...in case you want to really show your love (or bling)

Close up on the embossed heart pattern...

Go Mama! Stay posted for FSF's upcoming ProMama Giveaway!!!!!!!! (and you won't even have to beat me in a game of 1-on-1, unless you want mine!)

adidas x Mama = Pro Mama!

Leave it to Mama and adidas to come out with some old-skool/new-school heat like this. I'm a big fan of the pro model (original), but Mama's taken a more modern performance version and added some sweeeeet touches. More photos and info coming soon! And yes, I will ball in mine!