Monday, April 16, 2012

PENSOLE teams with adidas to offer full-scale footwear design course

D'Wayne Edwards, Founder of Pensole

PENSOLE and adidas today announced the first full-scale class of PENSOLE, the accelerated footwear design academy, to be held at its new Portland, OR campus.

This inaugural three-week master class in partnership with adidas, called “PENSOLEOGRAPHY,” is June 4 to June 22 and open to applicants nationwide. The hands-on, intensive program is designed to share knowledge and help inspire, guide and challenge future footwear designers to reach their creative potential.

D’Wayne Edwards, a celebrated member of the global footwear community, founded PENSOLE to give talented young design students—regardless of socioeconomic background or gender—an opportunity to learn from the industry’s best, without financial barriers, and to provide the industry with a farm system for the next generation of footwear designers. (From FSF's perspective, we have seen no one more dedicated to supporting women getting into the industry!)

“PENSOLEOGRAPHY marks a very important milestone for our school,” Edwards said. “Not only is it the first full-scale class to be held at our new campus, but it’s also our first major-brand partnership for a single class.”

PENSOLEOGRAPHY’s curriculum will feature guest speakers and instructors from adidas as well as noted members from the marketing and branding segments of the industry. Core to the PENSOLEOGRAPHY course, students will be immersed in the footwear design process with a specific focus on performance design and innovation and how to bring to life creations with performance benefits.

To find out how to apply and to be considered for a full scholarship if needed, visit

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