Kendo lands the K in the AZX Consortium project!

Our friends at Kendo always hold it down for the ladies, and they absolutely stepped it up on this collab.  Representing the K in adidas' ambitious A-Z Consortium project, they picked the AZX 800 and did it proud!  The colors, the details, the materials...just spot on!  Way to go guys.

AZX- a peak at the I-P kicks

If you like Kendo's "K", here's more about the men behind what's now the only women's boutique in the US...way to go guys!  And there's a nice little peak at the whole I-P line at the end...

adidas consortium pack

adidas has a great new Consortium pack, having teamed up with premium stores repping all 26 letters of the alphabet for this monstrous and creative mega-collab on the adidas AZX. The first 8 (aka A-H) are on their way, featuring gorgeous (and alphabet friendly) kicks by: ACU (CLOT), Bodega, Colette, D-Mop, Limited Editions, Foot Patrol, Good Foot, and HUF.

Here are the first eight. For detailed pics and descriptions of each shoe, check out the piece by our friends at freshnessmag.com.

Above: bodega's super hot B.
Below, Goodfoot's G, beautiful and made out of recycled materials!

All of these point to the beauty of the AZX and the creativity of the collaborators. These kicks can stand alone, unlike last year when adidas felt the need to lean on the dull dull dull use T&A (for those of you who missed it, see below). adidas might have more respect for its product with this Consortium product. And I think it's well deserved!
UGH. Does this remind anyone of that awful old Pony ad in Times Square?