Friday, April 12, 2013
Bata Shoe Museum & Toronto Loves Kicks Present...
In their words:
The Bata Shoe Museum is excited to announce the opening of the first exhibition in North America to examine the history of the Sneaker Culture.
What you will see at this Sneaker Exhibit is the history from the beginning of shoes which came from rubber on tires, to what we know now as a Sneaker Culture – a culture that is often referred to as “urban” which represents many forms of expression i.e. fashion, art, music but really, it’s the people who unintentionally helped to elevate it to what we know today. From the likes of the Clyde Frazier’s (puma) to the Run DMC’s (adidas) to the Moses Malones (Nike) and the phenomenon himself Michael Jordan (Nike/Jordan Brand) who single handedly elevated a culture that breaths fresh air into the diverse world we live in today. Our parents and grandparents often refer to sneakers today as tennis shoes; however, it’s just terminology like tamatoe/tomato. At the end of the day, everyone should come out and support this one of a kind sneaker exhibition.