Wednesday, February 16, 2011
Swizz Beatz Announces Global Partnership with Reebok at Project, Las Vegas
The internet has already seen several pairs of The KAMIKAZE, the Swizz X Reebok collaboration, and are ready to start adding them to their collections! Yesterday Swizz Beatz made it official by announcing his global partnership with Reebok to put out The Kamikaze real soon. In this unique partnership, Swizz Beatz will actively engage with the brand on many levels, from developing various initiatives to working with product. His first role will be as the curator of the Reestyle Collective. A group of artistic minds from across the globe, the ReestyleCollective will conceive and produce a wide range of creative content in the realms of dance, music, art and style - the communities in which both Swizz Beatz and Reebok Classics thrive. Swizz himself had on a pair of lilac, pink sequin, and red Kamikazes with a t-shirt adorning artist Basquiat whom he praises highly for his disctinctive art. No word yet on the official release of the Kamikaze so stay tuned!