Why Guys Buy Fakes (and Girls Don't!)

Everyone hates fakes, right? Folks were going ballistic when rumors spread of Big Boi's fakes at Sneaker Pimps ATL. Was it an honest mistake? Could well be, since industry estimates are as high as 97% of sneakers being fakes! (Richard Stanwix, Head of Brand Security for Nike, in an interview with Sneaker Freaker.) Insane.

Now it might be blaming the victim to say that guys' egos keep the market alive, but I think I have a fairly strong argument. Check it yourself...here.