Yoshi is everywhere. She knows everyone and she gets shit DONE. I can not believe she worked at a hedgefund....but if you can't tell from the interview, this girl can do what ever she puts her mind to.
She got us a large percentage of our sponsors for our upcoming Birthday party and she is always down to help the FSF cause.
We thank Yoshi, we heart Yoshi!!! check her out. The above picture btw is Yoshi from the wolfpack's van's song video shoot which she helped style the video shoot, and she met awesome people like Too Short.
Check out her blog
herename, Age, occupation, Location, Marital status, PLease!?MY BORN NAME IS JESSICA - SOME PEOPLE KNOW ME AS YOSHI (A HIGH SCHOOL NICKNAME
THAT STUCK), AND I'M 24 YEARS YOUNG. THE DAY TIME JOB: PRODUCER AT HEAVY.COM,
THE 24/7 JOB: FATLACE BUYER/DESIGNER, I LIVE IN BROOKLYN, AND I'M CURRENTLY OFF
THE MARKET =)
You are originally from San francisco, what made you move to nyc?BORN AND RAISED IN SF! EVER SINCE I WAS YOUNG MY PARENTS WOULD BRING MY
SISTER AND I TRAVELLING ALL AROUND THE WORLD. I REMEMBER THE FIRST MAJOR CITY
THAT I VISITED WAS NY. I FELL IN LOVE WITH IT INSTANTLY, AND AT 13 I TOLD
MY MOM I'D MOVE THERE SOMEDAY. OF COURSE SHE LAUGHED, BUT I ALWAYS KNEW I'D END
UP HERE - IT WAS EITHER NY OR BACK TO EUROPE (NY WAS A MUCH CHEAPER CHOICE -- OR
WAS IT?! LOL)!
Since I have known you you have worked with so many people, can you
give us a quick work history?HAHAHAHHAA - OOOOH BOY! TO TELL YOU THE TRUTH, I'M NOT QUITE SURE HOW I MANAGED
TO WORK WITH OR BE-FRIEND ALL THE PEOPLE AROUND ME! (ACTUALLY THAT'S A LIE HEHE)
I CAN TELL YOU THIS MUCH, IF YOU SHOW A TRUE PASSION AND A GENUINE CURIOUSITY,
IT SHOWS. I LIKE TO THINK THAT ANYONE JOE SCHMOE I MEET WILL SOMEHOW EFFECT MY
LIFE IN THE LONG RUN, SO WHY NOT MAKE IT WORTH YOUR WHILE?
MY FIRST "REAL" JOB AFTER GRADUATING WAS WORKING AT A HEDGEFUND - OH YES,
BUSINESS SUITS EVERYDAY. GREAT JOB! GREAT PAY! BUT I ALWAYS HAD A PASSION FOR
CULTURE AND FASHION. ONE DAY AT A PARTY, I MET ALEX FROM HOMEROOM CLOTHING. WE
GOT TO TALKING AND HE ASKED ME TO JOIN HIM WITH THE COMPANY. LOW AND BEHOLD, I
BECAME THE DESIGNER, SALES REP AND PR FOR THE LINE! I WAS ABLE TO NETWORK AND
MEET A TON OF GREAT PEOPLE OVER TIME.
AFTER A FEW MONTHS, I LEFT MY JOB IN SF AND MOVED TO NY TO GET MY LIFE GOIN... I
GOT A JOB AT HEAVY AS A PRODUCER FOR MY FULL-TIME GIG WHILE STILL MANAGING TO DO
HOMEROOM WHILE ON THE EAST COAST. I RECENTLY DEPARTED WAYS WITH HOMEROOM AND
HAVE NOW CONCENTRATED MOST OF MY TIME BUYING FOR THE FATLACE STORE. I'M ALSO
CURRENTLY STARTING TO DESIGN THE FATLACE WOMEN'S LINE - SO KEEP AN EYE OUT
LADIES! I'VE ALSO DONE A LOT OF SIDE JOBBIES, LIKE DISTRIBUTING IDEAS,
CONSULTING, PR FOR MANY OTHER COMPANIES THAT I HAVE STRONG TIES WITH. I ALWAYS
TRY TO GIVE BACK TO THOSE WHO HAVE GIVEN ME SO MUCH =)
Currently you are the buyer for FATlACE in SF. Are there any upcoming
impressive lines that we should know about?ALL OF THE BRANDS WE'LL BE CARRYING OR ARE CURRENTLY CARRYING ARE WELL RESPECTED
BRANDS THROUGHOUT THE WORLD. WE'RE TRYING TO REACH OUT TO ALL KINDS OF
CONSUMERS, NOT JUST STREETWEAR FOLKS. FROM RACERS/DRIFTERS, FIXED GEAR
RIDERS, TO THE AVERAGE GAP CUSTOMER, I THINK FATLACE HAS ROOTED ITS STAY FOR THE
LONG RUN.
AS FAR AS THE FATLACE HOUSE LINES, MARK AND HIS TEAM, ALONG WITH MYSELF, HAVE
BEEN COOKING UP NEW IDEAS THAT YOU'LL SEE SOON. MARK IS AN AWESOMELY CREATIVE
GENIUS! I'M SO GLAD TO BE ABLE TO WORK WITH THE FATLACE TEAM, THEY'VE PROVEN TO
WITHSTAND THE CHAOS OF WHAT IS KNOWN TO BE STREET CULTURE - GOING ON 8 YEARS
WITH THEIR INNOVATION AND CREATIVITY.
How did you first find out about FSF?OH WOW! I REMEMBER! IT WAS WHEN I FIRST CHECKED OUT THE WEEKLY DROP POD CAST
SITE (WHO EVER KNEW THAT I'D BECOME GREAT FRIENDS WITH THESE GUYS?!)! THIS WAS
BACK WHEN I WAS STILL LIVING IN SF (WORKING AT A HEDGEFUND, SNEAKING A PEEK AT
RANDOM SITES DURING MY DOWN TIME). THIS WAS TOWARD THE END OF 2005/BEGINNING OF
'O6 IS WHEN I FIRST LANDED ON WD - BACK THEN I REMEMBER ONLY SEEING A HANDFUL OF
INTERVIEWS INCLUDING JEFF STAPLE (WHO LATER BECAME MY WEEK-END BOSS LOL) AND
LORI. WHEN I SAW THE CLASSIC PIC "DON'T SLEEP ON THE LADIES" I KNEW I HIT THE
GOLD MINE! AFTER THAT, I STARTED CHATTING ON FORUMS, EVEN TOOK LORI ON A SMALL
SNEAKER TOUR OF SF WHEN SHE VISITED 2 YEARS AGO! FROM THEN ON, WE REMAINED IN
CLOSE TIES - I TRY TO HELP HERE AND THERE WHENEVER SHE REACHES OUT, GOTTA KEEP
SUPPORTING THE LADIES!
How long have you been obsessed with kicks?EVER SINCE I THINK I WAS IN THE 2ND OR 3RD GRADE. MY DAD WORKED AT THE
SHOE DEPT AT MERVYN'S - A RETAIL STORE MUCH LIKE JC PENNEY'S OR A CLASSIER
TARGET, SO HE'D ALWAYS HOOK IT UP WITH THE NEWEST LA GEARS. I
SLOWLY GOT INTO THE NIKE/REEBOK GAME WHEN MY COUSIN KYLE BROUGHT HOME HIS FIRST
PAIR OF REEBOK PUMPS. THEN I'D TAKE ALL HIS HAND ME DOWN KICKS, INCLUDING SOME
FORCES - WHICH BEGAN MY NIKE RUN =)
You practically made the homeroom blog, and now you have the fatlace
blog, an upcomign events you are covering on the blog? HMMMM... HAHA! YEA, I WAS AN AVID HOMEROOM BLOGGER - IT WAS A BIT SCARY AT FIRST
BECAUSE I DIDN'T KNOW WHO WOULD BE READING AND WHY ANYONE WOULD BE INTERESTED!
BUT AFTER A WHILE, I GOT MORE COMFORTABLE PUTTING RANDOM THOUGHTS OR RANDOM
EVENTS OUT THERE FOR THE PUBLIC TO VIEW. I REALLY DON'T KNOW HOW MANY PEOPLE
EVEN READ THAT STUFF, JUST KEPT TYPING AWAY HAHA! I LIKE TO THINK MY LIFE IS
PRETTY ENTERTAINING (MAYBE JUST TO MYSELF), CONSIDERING MY VARYING INTERESTS IN
BIKING, SKATING, FASHION AND JUST GOOD FUN WITH THE MOST ECLECTIC BUNCH OF FRIENDS!
AS FAR AS UPCOMING EVENTS, I'LL BE GOING TO VEGAS FOR THE TRADESHOWS AGAIN
(ALWAYS A STRESSFUL TIME) AND WILL PROVIDE COVERAGE OF COURSE - VIA FATLACE AND
RIOTTT. HOPEFULLY I'LL GET TO SHOW THOSE INTERESTED ENOUGH TO READ MY BLOGS THE
"INDUSTRY" THROUGH MY GOGGLES - ER PERSPECTIVE???
Are you involved in any upcoming exciting projects or collaborations? I HAVE A FEW COLLABORATIONS IN MIND FOR THE UPCOMING SEASONS, THOSE ARE STILL
DEFINITELY IN THE WORKS, BUT I'LL KEEP YOU POSTED! THE FATLACE LADIES' LINE IS
BEGINNING ITS PROCESS, SLOWLY, BUT SURELY. NOW THAT I HAVE A BIT MORE CREATIVE
FREEDOM, I HOPE THAT I'LL DO SOME GOOD LOOKS FOR US!
It seems like you know everyone and are at all the good events. what
characteristic about yourself do you most contribute this too?AWWW! REALLY?? I LIKE TO THINK I'M PRETTY APPROACHABLE, PRETTY LAID BACK AND
LIKE TO HAVE A GOOD TIME. I ALSO REALLY LIKE MEETING NEW PEOPLE AND BEING ABLE
TO INTRODUCING THESE NEW PEOPLE TO MY FRIENDS AS WELL, YOU NEVER KNOW WHAT CRAZY
OUTCOME A MEET AND GREET WILL GET! A LOT OF THE TIME I END UP BECOMING THE BUTT
OF EVERYONE'S JOKES, BUT TO ME, I'D RATHER HAVE PEOPLE LAUGHING (WITH??) ME THAN
TALKING SHIT ABOUT ME.
Whats your all time favorite kick you own?MY JORDAN 1'S THAT I GOT AS A GIFT FROM MY FLOMIE "LEONARD'O'"...
Whats your all time favorite sneaker you wish you owned?OH WOWZA! I WISH I HAD... UHMMM THE BLACK AND BLUE JORDAN 1'S HAHAHAHAHAHA! OH
AND MAYBE ALL OF THE TIGER/ONITSUKA LINE =) SOOOO COMFY!
How many sneakers do you have in your collection at the moment?WELL HERE WITH ME IN BK I THINK I HAVE, DAMN, NOT THAT MANY AS COMPARED TO HARD
CORE SNEAKER CHICKS - I THINK I HAVE AT LEAST 50 PAIRS HERE IN NY. MY PARENTS
HAD TO SHIP SOME OF MY SHOES TO ME IN 3 HUGE BOXES AFTER I MOVED. I REALIZED IN
MY FIRST APT I DIDN'T HAVE ENOUGH ROOM, SO I HAD TO SHIP BACK A BOX - SO BACK
HOME IN SF I THINK I HAVE ANOTHER 30-40 PAIRS. EEK! BUT I WILL SAY THAT I LIKE
MY COLLECTION OF KICKS. THEY RANGE FROM ADIDAS, ASICS, NIKE, REEBOKS, PUMAS,
CONVERSE, VANS AND OH YES, KMART BRAND HEHEHEHEH!
What is your favorite local shop?I SPEND A LOT OF MY TIME AT DQM (BY DEFAULT SINCE MY OTHER HALF WORKS THERE),
THE REEDSPACE (ANOTHER DEFAULT SINCE I USED TO WORK THERE), BUT SUGARHEAD
QUARTERS TOO - BECAUSE THAT CREW IS AWWWWWEEEESOME!
Who do you admire most living or dead?I'D OF COURSE LIKE TO SAY MY PARENTS AND GRANDPARENTS - BOTH BECAUSE IF IT
WEREN'T FOR THEIR SUPPORT AND NEVERENDING NAGGING TO PUSH ME TO BE "SOMEONE,"
I'D HAVE NEVER BEEN ABLE TO GET MY DEGREE (IN POLITICS - GO FIGURE LOL), LIVE
ABROAD, TRAVEL THE WORLD, AND BECOME AN INDIVIDUAL WHO WON'T
SETTLE FOR LESS AND WHO HAS MUCH RESPECT FOR HARD WORK AND GOOD PEOPLE. BUT OF
COURSE, THEY'D STILL LOOOOOOOVE TO SEE ME WITH AN "ATTY" IN FRONT OF MY NAME OR
WORKING FOR THE U.N.
What music have you been feeling lately?I REALLY LIKE LISTENING TO T.I. - OR IS IT T.I.P.(P?) - ESPECIALLY WHEN I'M
RIDING MY BIKE!
Whats the most important thing you want fsf readers to know about you?I'M A VERY EASY GOING PERSON, DON'T BE SHY TO SAY HELLO IF YOU SEE ME
AROUND! OH, I WANT A PUPPY - LET ME KNOW IF YOU KNOW ANY PUPPIES FOR SALE OR
RESCUE OR ADOPTION! (I'D PREFER A SMALLER DOG) HAHAHAHAHA
BUT ON A MORE SERIOUS NOTE, I WASN'T ABLE TO BE WHERE I AM TODAY WITHOUT HAVING
THE PASSION OR DRIVE TO SUCCEED AT ANYTHING I DO - DESPITE RACE, GENDER, OR AGE
YOU CAN DO IT ALL, JUST DON'T SIT AROUND AND WAIT FOR IT TO COME TO YOU, GO OUT
AND CHASE IT!
Whats your favorite food?NOW THIS IS AN EASY ONE - FOR THOSE OF YOU WHO KNOW ME, YOU KNOOOOOOW I
ABSOLUTELY LOVE DESSERT - COLD STONE'S CHEESECAKE FANTASY WITH BROWNIES - TRY
IT, YOU'LL FALL IN LOVE... OH AND BASKIN ROBIN'S OR CARVEL'S ICE CREAM CAKES!!!!!
Whats the most important thing you want everyone to know about FSF?FSF IS DEFINITELY A STRONG COMMUNITY THAT REACHES OUT TO EVERYONE, NOT ONLY
LADIES, BUT EVERYONE, TO HELP LET THE WORLD KNOW THAT WE TOO CAN DISH OUT A MEAN
COLLECTION OF KICKS - AND TO NEVER EVER EVER "SLEEP ON THE LADIES."
Anything else you want to say??UHMMMMMM..... DON'T FORGET TO CHECK UP ON FATLACE! THANK YOU SHANAN, DNYCE, AND
LORI FOR EVERYTHING - I'M SO GLAD TO HAVE MET ALL YOU LADIES AND PLEASE CONTINUE
TO SPREAD THE WORD AND FSF LOVE!
FSF's version of 3 the hard way. Feeway730, Fetti, & E the custom queen
Can you find the way to the party? If not follow the signs!
Lori was gonna get mobbed, so Fetti & E offered a bit of security
the BEST shoe circle ever. Don't bite b/c I know who came up with this idea
Stencil FSF love. Kween Lindz, I need like 30 of these pronto!
Autumn and the Brooklyn Circus guys
Lori and Purple Crush
Shanan in action!
Sunday, August 19th had FSF @ crash mansion/club blvd for another installment of the DXC
Jae, 1 of our local FSFers, comes out to support & repp FSF
Jae, yes she's got MITA trainers on her feet, background. Feeway730 hiding behind some Finishline AM97s
E the custom queen and Desiree, a west coast customizer, link up and talk shop. ALWAYS repping FSF!
Big E and Lil E. We start em young here @ Female Sneaker Fiend. Shouts to N.E.R.D for bringing the little people thru for infotainment
Vanessa and Angela
One of Irene's beautiful displays
The Fall line...
More neutral tones coming your way...
Verone from Georgia
Brittani and Keiana, Dorchester
Sheffrey, Mattapan
Nakia, Cambridge
Tatiana, Rashinda, Marielys-Dorchester
Dr. Dre and Ed Lover...
Call me elitist, but there ain't gonna be any drops like this in 20 years commemorating "A bay-bay" and all that mess! HAHaHA! 
Vashtie (event co-hostess) killing some black and cement AJ 3s w/ a Jordan tee to match.
The crowd out on Orchard St. @ Rivington St. Non-Locals: Orchard is closed every Sunday until 6pm to allow stores sidewalk sale space and a variety of events.
Some summer kicks from 2 local ladies. The multi-colored Nike's are crazy bold!
What would a block party be without CHALK DRAWINGS!!! Don't know about you, but chalk brings out my inner artist (even though I CAN'T draw) = /
